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Channel: Search Engine Optimization and Pay-Per-Click | Crescent Interactive » analytics
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Facebook Enhances Video Metrics

Where did people stop watching the video? How long did they watch the video? How many unique video views did it get? Did they re-watch the section? Answers to these questions and others will soon be...

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Behind the High Bounce Rate Issue

“Oh, no! My site’s pages have high bounce rates. What do I do? The world is coming to an end!” Sound familiar? That’s the message being perpetuated about bounce rates when actually the issue is more...

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Informing AdWords Campaigns with Google Analytics

The AdWords interface offers an incredible amount of data about campaign performance. However, through AdWords’ default data alone, you only see what happens up to the point of the click (apart from...

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